A couple weeks ago, when a lot of businesses were closing or donating in solidarity with Minneapolis, I started noticing which companies were staying quiet. One of those was my employer at the time, Fulcrum Cafe.
I did some digging and saw that one of the owners, Brian Jurus, was following a bunch of MAGA/right-wing figures on Instagram (Charlie Kirk, Karoline Leavitt, Kristi Noem, etc.). I don’t really believe in businesses staying “neutral” and hoping nobody looks too closely, so they can continue to get business.
I messaged another coffee shop in town, Bonito, to share what I found. A few days earlier I had learned they buy wholesale from Fulcrum. Bonito brands itself as Latino-based, “for the community” (which I’m part of as a first-gen Mexican-American), and very vocally FUCK ICE, so I honestly thought they’d want to know.
They sent back a pretty cold DM telling me I should take it to Fulcrum management. I didn’t. I knew how that would go.
I was fired the next week. Brian’s Instagram was gone the day after I messaged Bonito.
Just a reminder that not every business that looks “progressive” online actually has your back. And businesses will almost always protect other businesses.
TLDR:
I was fired from Fulcrum after privately sharing that one of their owners follows MAGA/right-wing figures with another cafe that brands itself as Latino-owned and anti-ICE. They gave me a cold response. Fulcrum found out. I was fired a week later.
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